We took a survey of our members to find out how they felt about their new Boob or Bust size, as well as what is on offer on the UK High Street – here is some of what they said :
%
of women who felt that their new size was a better fit, went down at least one band size, with
%
dropping three band sizes or more!
Before being sized by Boob or Bust the average cup size was a 36DD. The new average size of the ladies surveyed was a 32GG!
%
of women surveyed felt that bras in their new size fit better than their old size
A further 15% of the women surveyed hadn’t tried their size yet!
%
of women whose new size felt better would prefer to purchase in person from the High Street.
And on average they would be willing to spend between £20 – £30 on a good fitting bra.
How did the retailers do?
Almost 60% of those who responded to the question said they had NEVER had a positive bra fitting experience on the UK high street!
The best performing UK retailer was Bravissimo who had successfully helped 30% of the respondents. Their shops being in limited locations this may account for the smaller than expected number of successful fittings. They were followed by 15% reporting positive fittings in local independent shops,
Now the bad side! Only 10% of the women surveyed said they had never had a bad high street experience, although 10% of them stated that is because they had never been to the high street (mainly because their size wasn’t stocked!)
Almost 70% of respondents had a negative fitting experience with Marks and Spencer and over 50% had a bad fitting experience with Mothercare. Debenhams didn’t fair well either with over 30% having a bad experience.
At time of publication this survey was taken by 1000 women
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